Leading the Barbour and Barbour International project was a standout experience. The team and I drove the ideation from pitch through to concept, shaping work that was built for social platforms and performance, while I led the production and rollout of the creative end to end

We explored a wide range of ideas early on, then refined the strongest concepts to fit the timeline and budget. Working with a great client, a strong team and realistic schedules meant the final output landed exactly where it needed to.