Red Bull - Stadium Banners Worldwide
Throughout 2026, I’ve been working alongside Red Bull’s creative and technical teams to deliver motion assets across stadiums around the world.
From the UK and France to America, Japan and Australia, this has been a genuinely global project. More than five countries, four continents and a lot of very large screens
As part of a wider motion design team, my role is to get everything made, mapped correctly and looking sharp across every screen in the venue.
The work spans football, rugby and then some. One week, the Red Bull can is following RB Leipzig around the world. The next, it is taking over their home stadium and making sure nobody forgets where they are.
With an average Bundesliga attendance of 44,164 people at the Red Bull Arena during the 2025/26 season, this is motion designed to make an impact at a genuinely massive scale, over and over again.
Beyond the pitch
The work has ventured beyond ball sports too, including Red Bull’s new Pro Climbing League for 2026.
Its debut event brought 16 elite climbers to Magazine London for a new head-to-head format, with athletes racing side by side across identical boulder problems. The event sold out, putting the screens in front of a 2,400-strong live audience alongside everyone watching worldwide on Red Bull TV.
It was a completely different environment, with a different mix of screen sizes, positions and viewing distances, but the same challenge: make one creative idea work everywhere without losing its impact.
One campaign, hundreds of deliverables across 2026
The creative may look consistent across a venue, but the production behind it is anything but simple.
At the start of each project, I receive an LED map outlining the exact specifications for every screen around the stadium. These are not standard 1920 × 1080 displays. Each screen can have its own resolution, aspect ratio, frame rate, bitrate and delivery requirements
A single stadium can mean more than 20 individual outputs, alongside a combined LED canvas reaching roughly 30,000 × 30,000 pixels
That creates some seriously heavy renders, both in file size and resolution. My studio definitely knows when a full stadium package is rendering.
At this scale, one incorrect pixel, frame rate or export setting can throw an entire venue out of sync. The work needs a balance of creative consistency, technical precision and the ability to turn around amends quickly when they come in.
Here is a look behind one of the base banners, shown as a clay render so you can see the structure, moving parts and mechanics behind the final piece.
The best seat in the house
One unexpected bonus is seeing the work appear during matches,
Sometimes I’ll have a game on in the background and catch one of the banners running around the pitch. Other times, a goal, save or brilliant moment between players becomes the main image from the match, with the work sitting front and centre behind it.
Not a bad place for an advert to end up.
Planning a stadium takeover?
If you need motion design for stadium banners, LED venue screens or another large-format display system, get in touch at with the email below.
I may be one motion designer, but when a project needs more hands, I can quickly assemble a trusted stadium banner team & studio around it. That means the right capacity, creative consistency and technical experience to deliver every asset you need, at the quality you expect.
Looking to your next project?
New Business: hello@drewkxng.co.uk
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